Lauren Kruczyk

Lauren Kruczyk

Author | Web/UX | Digital Marketing

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Landing conversion article

How a Landing Page Can Increase Conversions

Great landing pages lead to more consumer interest, which leads to more visitors on your site, which ultimately means more potential for profit (assuming you’ve put as much thought into your website as you have your landing page).

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How to Build an Effective Squeeze Page

Squeeze pages can be a great way to build a list of subscribers with the specific audience you are targeting. Creativity and simplicity is key in achieving your goal—overly aggressive marketing and excessive use of links can drive your prized visitors away.